Top 5 Trends in Swimwear Manufacturing for 2024

As trends evolve each year, swimwear brands need to stay ahead of industry shifts to meet consumer demand. In 2024, we’re seeing significant changes in materials, design approaches, and sustainability efforts that are reshaping the market.

Key Trends

1. Sustainable Materials and Processes

   • Brands are increasingly focused on eco-friendly options, such as recycled polyester or biodegradable materials. Manufacturers are investing in greener production methods, like waterless dyeing and minimizing textile waste.

   • Source: Textile Today. “The Rise of Eco-Friendly Swimwear.”

2. Versatile and Multi-Functional Swimwear

   • Swimwear that doubles as athleisure is growing popular. Consumers want pieces that transition smoothly from the beach to daily activities.

   • Source: Fashion Network. “How Athleisure Trends Are Changing Swimwear.”

3. Innovative Textile Technology

   • New technologies like moisture-wicking, quick-dry fabrics, and UV protection are becoming industry standards.

   • Source: WGSN. “Innovations in Swimwear Textile.”

4. Customization and Personalization

   • To stand out, brands are offering customization options for color, pattern, and fit, enabling consumers to create unique, personal styles.

   • Source: Business of Fashion. “The Shift Towards Customizable Clothing in Fashion.”

     
     
     
     

5. Inclusive Sizing and Adaptive Swimwear

   • Inclusivity in sizing and functionality for individuals with disabilities is more than a trend—it’s becoming an industry standard.

   • Source: Vogue Business. “The Demand for Inclusive and Adaptive Fashion.”

   
   

Manufacturers who adopt these trends can give brands an edge in a highly competitive market.